Adviser asset

Who we are > Passionate about IFA

Passionate about Advisers

When we look at the UK adviser market we see a group of dedicated and resilient professionals adding major value to their client’s financial wellbeing. This has a really great feel to us, and we want to be a part of it. That is why we are here. It's what drives us.

It has become a bit of a cliché in recent years, but financial advisers truly are a resilient group of people. Since the passing of the Financial Services Act 1986 we have seen a procession of regulators pouring layers of regulation onto financial advisers from FIMBRA to the PIA to the FSA and going forward, the FCA. Polarisation, depolarisation, disclosure, FPC, capital adequacy, erosion of product and more latterly RDR, to name but a few of the challenges that advisers have faced in recent years.

All of this has taken place against a backdrop of largely ineffective trade bodies and major industry restructuring where platforms are challenging the role of the traditional life company. At the same time, we have seen unprecedented and sustained levels of market volatility in virtually all asset classes.

But despite all of this and more, financial advisers are still here and still guiding clients through the maze that is effective financial planning. For us, resilience is not a cliché - it’s a mantra for a unique group of people; the UK adviser community.

We believe that we have a small part to play in the continued success of the financial adviser movement by delivering the highest quality easy to use independent best advice tools to help advisers deliver quality advice and reduce the time that advisers need to undertake due diligence.  We also use our data to help providers and platforms understand what advisers really want, thereby informing their development agendas and making a better marketplace for all advisers.

Over 14,000 advisers now use our tools. We are very much looking forward to welcoming more as awareness continues to grow. Please spread the word, as almost all the growth in our membership has come from word-of-mouth referrals.

Thank you.


Extraordinary Skill Set

Of course we have actuarial and accountancy skills. We have talented web and database developers. We work with multi award winning IFAs. But creation of the new AdviserAsset tool has needed more than this...much more.




Colin Turton

AdviserAsset is led by Colin Turton. Colin's background includes accountancy and management consultancy with PricewaterhouseCoopers and Ernst & Young, being a practicing IFA and working with regulators.