Unique business model
Most of our competitors make tools and then sell subscriptions to advisers. Our model is different. We start by looking at where we can add most value to the sector as a whole. This approach has enabled us to deliver unparalleled insights to platforms and product providers.
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Focus
We focus on those areas where we know we can add the most value to the market as a whole. This is as much about what we don’t do as what we do.
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Independence
Our independence is vitally important to us. Independence gives us the complete freedom to make the right decisons; to do the right things right, free from bias and conflicts of interest. It enables us to be highly responsive and agile. It keeps our costs low, which helps us deliver lower cost services to advisers.
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